The more domestic dramas, the worse the reputation?

The more domestic dramas, the worse the reputation?
The 70-episode TV series “New World” gathered by acting actors, because of the too slow rhythm, was criticized by some audiences.Its Douban score starts from 8.2 points fell to 5.7 points, once again triggered the audience’s discussion on “water injection drama”.  近日,国家广播电视总局“提倡电视剧网络剧拍摄制作不超过40集,鼓励30集以内的短剧创作,坚决反对人为‘注水’、拉长集数等行为”的《进一步加强电视剧网络剧创作生产”Management related work notices” attracted netizens’ applause, which shows that the audience has been bitterly injecting water for a long time.  What is the relationship between the length of the episode and the quality and word of mouth?Sauna and Yeenet have counted 103 episodes that have received more attention from 2019 to date. By analyzing their episode numbers and Douban scores, it is found that-in general, the episode number of the episode is inversely proportional to word of mouth.The worse the word-of-mouth and ratings of the show.    Data description-Sauna Night Network’s play set from 2019 to present has randomly selected 103 high-profile episodes for data analysis.Statistics show that nearly 70% of the episodes are more than 40 (inclusive) (70), and about 30% (33) of the episodes are below 40.  Among them, 40 episodes (inclusive) to 50 episodes are the most, accounting for 35 of the total.9%; 9 episodes over 60 episodes, most of which are historical costume dramas with a long history.In terms of word-of-mouth, for episodes of more than 60 episodes (inclusive), Douban has an average score of 5.29; episodes between 50 episodes (inclusive) and 60 episodes, Douban average score of 5.82; for episodes between 40 episodes (inclusive) and 50 episodes, Douban has an average score of 6.16; 14 parts between 30 episodes (inclusive) and 40 episodes, with an average score of 6.71; 19 in less than 30 episodes, with an average score of 7.02.In general, after the increase in the number of episodes, the word-of-mouth evaluation of the episode takes 10 episodes as a gradual change, showing a tendency to drift all the way.  For 70 episodes over 40 episodes (inclusive), Douban has an average score of 5.93, failed.In 33 episodes below 40 episodes, Douban has an average score of 6.71, the average score of Douban higher than the TOP30 head drama of 2019 is 6.51 (According to Yien data).  Why did the competent unit take measures on the water-injected scripts?Because many episodes don’t need to be made as long, but rely on artificially lengthening the number of episodes has always been more profit, commonly known as “water injection drama.”The number of episodes is elongated but the core content is not increased. Naturally, the rhythm is prolonged, the quality of the episode is reduced, and the audience’s experience of watching the drama also deteriorates.  There is no doubt that such “water injection drama” has become the previous normal, and even some high-profile hot dramas cannot be avoided.For example, “Fragrant Honey Sinks Like Frost” aired in 2018, was once deeply trapped in the “water injection” suspicion.The scriptwriter Zhang Xiewei Huang Gongwen said that the original contract signed for the adaptation was written in 36 episodes, but the client was prepared to make the film into 50 episodes, and the screenwriter team finally submitted 43 episodes of the script.The Zhicheng film has 63 episodes.The 43-episode script went to 63 episodes, which made the screenwriters nervous about the rhythm of the story and the quality of the film.  The episode chooses to “inject water”, and the audience has to choose to double the speed or abandon the drama.The double-speed playback function of the video platform is very popular, and the “popularity” of the “water injection drama” is verified from the side.In the tactical sauna, Yeewang ‘s questionnaire survey on the “cause of double-speed viewing of scripts”, the option of “content rhythm is too slow, and double-speed does not affect understanding” fare ahead, almost the second place.The increase in the number of votes for “improving efficiency” is nearly four times the number of votes for the third place “convenient to choose the content of artists you like to watch”.  As the competent department, the State Administration of Radio and Television has long been concerned about the serious situation of the domestic drama “water injection” and has conducted research.On July 3, 2019, the director of the General Administration and the party secretary Nie Chen said in the TV drama department, “For the problems of water injection drama, palace drama, remake drama, high actor remuneration, etc., we will dig deep into the disease and keep high pressure”.At the beginning of September of the same year, there was usually news that the State Administration of Radio, Film and Television was studying relevant countermeasures and soliciting opinions from the industry, and proposed to set an upper limit on the number of episodes, with an upper limit of 40 episodes.A member of the head film and television production company confirmed to Sauna and Yewang that they did receive relevant comments.  To be released soon, the State Administration of Radio and Television’s “Notice on Further Strengthening the Work Related to the Production and Management of the Creation of TV Series Online Dramas” clearly states that “the production of TV series online dramas advocates no more than 40 episodes and encourages the creation of short plays within 30 episodes.”The “Notice” also pointed out that at present, in the production and production process of some TV drama network scripts, the commercial attributes and economic benefits are excessively emphasized, and there are artificially elongated episodes. The obvious “water injection” in the storyline objectively causes the narrative rhythm to drag andLow artistic standards, affecting viewing aesthetics and other issues have been criticized by the audience.It is necessary to enhance the awareness of problems, promote the transformation of the creation of TV dramas and network dramas from an increase in scale to an overall improvement in quality, and resolutely oppose artificial “water injection” and lengthening episodes.  The purchase and sales model is the key, and it is not easy to change. A TV drama production company practitioner accepts the sauna. Ye Wang mentioned in an interview that participating in the creation and sales of episodes is subjectively willing to increase the number of episodes.”TV dramas are mainly sold at the price of episodes, and actors also calculate the remuneration in episodes. The increase in the number of episodes allows both the script and the actors to have rights; for TV stations, the increase in the number of episodes means that there is more space to insert advertisements., Also increased revenue.”The reviewer” West of the Sun “analyzed that the traditional movie-buying and selling mode of TV dramas and video platforms buying episodes in episodes is the reason for the” water-injection drama “, which does not change from the root cause.With the purchase and sales model and the pay structure, the problem of “water-filled scripts” is difficult to truly solve. “Even if there are a large number of sub-account scripts, they have achieved impressive results.”The abandonment of the traditional model of buying dramas based on collections, and the rise of a split-drama based on the distribution of effective click-through rate and broadcast volume and broadcast platform revenue, or will become the” water injection drama “terminator.This is equivalent to putting the decision-making power directly in the hands of the audience. Only the excellent quality, not the length of the episode, can impress the audience and obtain better income.”Writing / Sauna, Ye Wang Yang Lianjie Cartography / Sauna Ye Wang Chen Dong